Close-up of a man's face with a concerned expression.

The ad opens with a close-up of a man's face, looking down. The scene then shifts to a close-up of hands applying cream to a reddened hand. Text overlays appear, listing various skin concerns. A tube of La Roche-Posay Cicaplast Baume B5+ is shown floating against a blue background, with text highlighting its benefits. The ad concludes with a graphic stating it's the number 1 recommended brand in Belgium for skin repair.