A dramatic shot of the Eiffel Tower.

The ad opens with a close-up of the Eiffel Tower, then transitions to a sleek shot of L'Oréal's Extensionist mascara tube. It then shows a woman's eyes, first a side profile and then a direct close-up, highlighting her long lashes. The mascara wand is shown being applied to lashes, followed by graphics illustrating lash length and curl. The ad features a model's face and ends with product shots of the mascara tube and the L'Oréal logo.