The text "TU PELO ES EL PROTAGONISTA" appearing on the woman's back.

The video opens with a woman walking away from the camera, her dark hair in a bun, wearing a grey blazer. Text appears on her back. She then turns and walks towards the camera, her hair flowing. She touches her hair and smiles. The final scene shows the L'Oréal Elvive Collagen Lifter product line against a purple background.