A man putting on a sleek, black helmet against a vibrant orange background.

The ad opens with a man putting on a helmet, then transitions to a silhouette of a man in motion. The scene shifts to close-ups of the man's face and body, intercut with shots of the L'Oréal Men Expert Thermic Resist antiperspirant spray and a close-up of an underarm. The man is shown lifting weights, and the product is sprayed under his arm. The ad concludes with a shot of the man looking confidently at the camera, with the product bottles displayed.