The glowing, ornate box held by the woman.

The ad opens with a close-up of a woman holding a glowing, ornate box with the L'OCCITANE EN PROVENCE logo. The scene then transitions to a wide shot of a desert landscape at night, featuring a large, illuminated tree adorned with fairy lights. Several glowing cubes are scattered around the base of the tree, and a woman in white stands near it, holding a similar glowing box. The moon is visible in the sky, and stars twinkle.