The initial close-up of the Milka cookie cracking open.

The ad opens with a close-up of a Milka Choc & Choc cookie, then it cracks open to reveal its creamy chocolate filling. The camera then zooms into the layers of the cookie, showing the cake and chocolate. Next, it shows wheat stalks and powder, suggesting the ingredients. Finally, it displays the product packaging and a plate with cookies, with the Milka logo prominent.