The initial close-up of sunlit grapes on a vine.

The ad opens with a close-up of grapes on a vine, bathed in sunlight. It transitions to a bottle of Krug champagne, then to a man standing in a room with a piano and a large window. The scene shifts to hands playing a piano, then hands sorting grapes, followed by a close-up of the Krug champagne label. Next, a cello is shown being played, with text overlay. Then, a harp is played, again with text. The video shows a man in a vineyard, followed by a close-up of a violin being played. A man, identified as Max Richter, is shown working at a desk in a library. The Krug bottle is shown again. Max Richter is then seen in a recording studio with others, looking at a mixing board. He is then shown speaking directly to the camera, with subtitles. A harpist plays in the studio. The Krug bottle is shown again with bokeh lights. Finally, a website address and brand name appear over a blurred background.