A scenic drone shot of a snowy village at dusk.

The ad opens with a drone shot of a snowy Norwegian village at dusk, with lights twinkling. It transitions to a man with a mustache in a plaid shirt, looking intently at a piece of lutefisk on a cutting board. He then speaks to the camera, holding up the fish. The scene shifts to a kitchen where he's preparing the fish, and then to close-ups of the lutefisk being seasoned and cooked. The ad showcases different types of lutefisk products with prices, and ends with a beautifully plated dish of lutefisk with mashed peas and potatoes, next to a fireplace.