Close-up of a woman's striking eyes and long lashes.

The ad opens with a close-up of a woman's eyes, showcasing her long lashes. The camera then zooms out to reveal the Max Factor 'Long Lash Era' mascara tube against a pink background. It shows the mascara wand being dipped into the tube and then applied to lashes. The final shots highlight the dramatic lengthening effect on the lashes, with the Max Factor logo appearing at the end.