The repeating "SOLDES" pattern and the large "-70%" discount.

The ad opens with a repeating pattern of the word "SOLDES" (sales) in pink. It transitions to show the KIABI logo and text indicating a sale. A yellow banner announces "-20% supplémentaires sur les articles soldés" (an additional -20% on sale items). The main part of the screen shows "Jusqu'à -70%" (Up to -70%) in large white text on a red background. The ad then shows a family (mother, father, two children) smiling and interacting. Finally, it displays a smartphone screen showing the KIABI app with the sale information, followed by app store download buttons and a call to action. The background remains a pink pattern of "SOLDES".