A festive winter scene with a new car, immediately followed by a compelling offer.

The ad opens with a Kia Niro 2025 parked in a snowy, festive setting with a cabin and Christmas lights. It then transitions to show the car's interior touchscreen displaying various apps, followed by close-ups of the car's LED headlights and a graphic illustrating regenerative braking. Finally, it shows a top-down view of the car and ends with the Kia and FIFA World Cup 2026 logos.