The large, bold text "NA RÓŻNE RODZAJE BÓLU" (For various types of pain) immediately grabs attention.

The ad opens with a close-up of a box of Ketonal Active medication. It then transitions to show three different people experiencing pain: a woman in a radio studio with a headache, a man lifting boxes with back pain, and a woman with menstrual pain. The scenes are split by diagonal light streaks. The ad concludes with another shot of the Ketonal Active box and text.