The text "The shake that BROKE the Internet" is a strong hook.

The ad opens with a pink background and floating strawberries. A package of Ka'Chava strawberry shake and a glass of the shake are shown. The text "The shake that BROKE the Internet" appears. Then, a close-up of the shake being poured into a glass with "25G Protein" overlaid. Next, ingredients like camu camu, sacha inchi, quinoa, cacao, and maqui berry are shown with the text "85+ Superfoods, nutrients, & plant-based ingredients". Finally, text lists "ADAPTOGENS & SO MUCH MORE! PHOSPHORUS • MCTS IRON • GREENS PROBIOTICS FIBER" as the shake is poured. The ad concludes with a shot of the Ka'Chava packaging and a call to action.