The bold yellow and blue design with the prominent '-30%' discount.

The ad opens with a blue background and a yellow-bordered rectangle containing text and a discount percentage. Three white squares with letters K, L, and P are shown. The text 'SOODSAD HINNAD' (meaning 'good prices') is displayed above the squares, and '-30%' is below. A yellow paint roller then appears, rolling down and covering part of the text and the squares, revealing new text 'NUTIKAD HINNAD' ('smart prices') and 'IGA PÄEV' ('every day'). The paint drips down, creating a dynamic effect. The K-Rauta logo appears at the bottom right.