The glowing pink neon 'K' shapes and the Kérastase product display.

The ad opens with a close-up of three Kérastase Blond Absolu hair products displayed against a backdrop of glowing pink neon 'K' shapes. The scene then transitions to two women with blonde hair walking and running in a desert landscape, with the Kérastase logo visible. The final shot shows the two women driving in a vintage convertible down a desert road, with the Kérastase logo on the car's license plate and windshield.