The large blue speech bubble with the text 'Wij openen' immediately draws attention.

The ad opens with a blue speech bubble overlaying a scene of a man and a child in a store. The man is carrying a large plant and a pillow, while the child reaches towards him. The text 'Wij openen' appears in the bubble. As the video progresses, more text appears, including 'nieuwe winkels' and 'KORTING TOT 70%'. A woman is seen interacting with the man. The scene then shifts to a checkout counter where a woman is scanning items, and the JYSK logo appears. The final scene shows the exterior of a JYSK store with the logo and text 'Scandinavian Sleeping & Living'. A 'Mollie Beste Winkels van België' award is also visible.