The initial shot of the woman reaching for the espresso and the subsequent close-up of the thermometer.

The ad opens with a woman in a suit reaching for a small glass of espresso. The scene then shifts to a close-up of a digital thermometer displaying a temperature reading. Next, a man in a suit holds the thermometer and speaks to another man, Roger Federer, who is looking at a glass of espresso. The thermometer is pointed at the espresso. Federer then takes a sip of the espresso. The final shots show a JURA E8 coffee machine brewing espresso into a glass, with the JURA logo and website appearing on screen.