A large group of people in orange, celebrating enthusiastically with flags and bunting.

The ad opens with a street scene filled with people in orange, celebrating. They are wearing orange jackets and waving flags, with orange bunting overhead. A child in a similar jacket dances in the foreground. The scene shifts to a barber shop where a man with shaving cream on his face is being cheered by a crowd. It then returns to the street celebration, showing more people in orange, some with Dutch flags. The next scene is a backyard barbecue with people in orange, a grill, and food. The ad shows close-ups of barbecue food like sausages and corn. It concludes with text overlays and a shot of a Jumbo shopping bag.