The initial shot of the Volvo XC60 driving over a scenic bridge.

The ad opens with a Volvo XC60 driving over a bridge in a mountainous, forested area. The scene transitions to the car driving through a tunnel, then shows the rear of the car with pricing information. It then shows the car in a modern, abstract setting with lighting effects, highlighting financing options and a free insurance offer. The ad concludes with the car in a dark, minimalist studio setting, fading to black with the Volvo logo.