The initial close-up of the tattooed, muscular torso.

The ad opens with a close-up of a tattooed, muscular man's torso, then transitions to a shot of a Jean Paul Gaultier perfume bottle shaped like a torso. The man is then shown posing dynamically in water, with close-ups on his body and tattoos. The pacing is slow and sensual, focusing on the aesthetic appeal of the male form and the product. The final shots return to the perfume bottle.