The prominent red banner with "-30% SUR LES PNEUS ET ROUES HIVER1" immediately catches the eye.

The ad opens with a snowy, wintery scene with falling snow. Several winter tires are stacked, with a pair of yellow snowshoes in front of them. A pair of ski goggles rests on one of the tires. The background features a stylized mountain range. The scene transitions to show a price tag and then a call to action button. The overall visual style is clean and uses a teal background with white accents.