The man putting in the wireless earbuds and the close-up of the JBL charging case.

The ad opens with a man in a light blue shirt and white tank top, looking thoughtful. He then puts in wireless earbuds. The scene transitions to a close-up of a charging case with a JBL logo and a person's name, Benson Boone. The case screen displays settings for ambient sound and ANC. The visuals become more abstract and energetic, with the man dancing and superimposed images of him in a circular pattern. He is shown walking up stairs that resemble piano keys. The ad features animated lines and shapes, and confetti falls. The man is seen performing on a stage with a large crowd. The final shots show the charging case with the JBL logo and product name, "TOUR PRO 3", and then displays the song title "FIRST DOESN'T FOLLOW" and the artist "BENSON BOONE".