The large, bold text 'SEEN IT CHEAPER?' immediately grabs attention.

The ad opens with the JB Hi-Fi logo on a bright yellow background. The text 'SEEN IT CHEAPER?' appears, followed by a red box with 'ASK FOR A JB DEAL!' inside. The text 'INSTORE | ONLINE' is below it. The final scene shows the JB Hi-Fi logo again, with icons representing a store, a computer mouse, a chat bubble, and a phone. The tagline 'JB...you've done it again!' appears below.