A striking black sculpture of a horse in front of a stadium.

The video opens with a view of an empty stadium, then transitions to a striking black sculpture of a horse. It then shows various shots of the stadium, including empty seats, a person in a jacket with 'TEAM BORUSSIA' on the back, a football match in progress, fans cheering, and close-ups of the stadium's infrastructure. The video also features two men, Nick Schulte Pelkum and Ben Muckel, discussing sustainability and energy efficiency. The pacing is dynamic, interspersing wide shots of the stadium with close-ups of people and technology. The ad concludes with aerial shots of the stadium and the logos of 'ista' and 'Borussia Mönchengladbach'.