The animated character holding up a smartphone with a bright yellow app screen.

The ad opens with a wide shot of a brightly lit Ipiranga gas station at dusk. A stylized yellow and orange graphic element is on the left. The text "Toda 3a feira" appears in the upper right. A cartoon character resembling a friendly, plump man in a plaid shirt and cap appears on the left, holding up a smartphone displaying the "KMV" app. The gas station is shown with cars fueling. The text "Cashback aditivado na sua parada completa." appears. The character points to the phone. The text "Abasteça com Ipiranga, troque 700 pontos KMV e ganhe 8% DE CASHBACK" appears. A button "Visite o posto mais próximo" appears. The ad ends with the Ipiranga logo and slogan.