The large percentage signs and the bold text "Vi skruer op" immediately catch the viewer's eye.

The ad features a light beige background with scattered golden percentage signs. The text "Vi stopper ikke udsalget Vi skruer op" appears in the center. A circular graphic on the right side of the screen progressively increases its percentage from 0% to 10% with a plus sign and the text "EKSTRA på alt* også allerede nedsatte varer Gælder d. 13-22/2". The ILVA logo is at the bottom center. The ad paces quickly, with the percentage graphic changing every second.