Ikon Pass YouTube Ads & Top Video Campaigns

#1335 YouTube advertiser by spendTravel HospitalityUnited StatesVerify on Google Ads Transparency Center

Ikon Pass is a multi-resort ski and snowboard pass program offering access to mountain destinations worldwide. Its video advertising across 4 markets totals 34.4M views across 30+ ads, with creative focusing on deadline-driven pass savings, outdoor adventure, and experiencing more on the mountain.

Est. total spend
$241K – $1.7M
All-time, estimated range
Ads indexed
34
Total views
34.4M
Markets
4
Countries the ads ran in

Most-viewed Ikon Pass YouTube ads

Top 20 by views · list updated

See all 34 Ikon Pass ads

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About Ikon Pass

Ikon Pass is a multi-resort ski and snowboard pass program providing access to over 50 mountain destinations across North America, Europe, Asia, Australia, and South America. Launched in 2018, it offers skiers and snowboarders varying levels of season lift privileges, resort discounts, and travel perks. The brand is owned and operated by Denver, Colorado-based Alterra Mountain Company.

Company
IKON Pass, Inc.
Category
Ski resort season pass
Headquarters
United States
Advertises in
4 countries

Ikon Pass YouTube ads — FAQ

Ikon Pass is a multi-resort ski and snowboard season pass program operated by Alterra Mountain Company. It provides skiers and snowboarders access to over 50 mountain destinations worldwide, along with lift privileges, resort discounts, and travel perks.
YouTube ads for Ikon Pass frequently promote season pass sales deadlines, price savings, and themes of outdoor adventure and joy, featuring messaging such as 'Adventure is Always On' and 'Experience More'.
Ikon Pass relies mostly on horizontal video ads, alongside a smaller share of vertical formats. The vast majority of these ads are short spots running up to 30 seconds, with most lasting 15 seconds or less.
Ikon Pass advertises exclusively in English on YouTube.
AdSee has indexed 34 YouTube ads from Ikon Pass, with 34.4M views in total, shown in 4 countries.
Ikon Pass's YouTube ads in the AdSee library ran most often in the United States, Canada, Germany and Ireland.
AdSee estimates Ikon Pass's YouTube ad spend at $241K – $1.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Ikon Pass.
The most-viewed Ikon Pass ad in the AdSee library is “Ikon Pass — Adventure is Always On”, with 4.1M views on YouTube.
Ikon Pass's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03789125014452699137?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.