The large "3000+" number and the "nuolaidų kiekvieną savaitę" (discounts every week) text.

The ad displays a series of product promotions from the IKI supermarket. It starts with a bag of sugar, then shows various cuts of fresh meat, followed by a selection of Santa Maria products like tortillas, rice noodles, and dip. Each product is presented with a discount percentage and a validity period. The overall presentation is bright and uses a cartoon squirrel mascot.