The neon numbers counting down from 3 to 1 against a dark background.

The video starts with a countdown timer showing the numbers 3 and 1 in neon lights against a black background. The text "Endlich Zeit für Black Friday!" appears below the numbers. Then, the screen transitions to show a 50% discount in neon lights, with a photo album featuring a skydiver and the text "YOLO!". This is followed by a photo calendar with a family picture and the text "Fotokalender ab CHF 10.00* CHF 19.95". Finally, it shows wall decorations with a picture of people on a jet ski and the text "Wanddekorationen ab CHF 8.00* CHF 15.95". The brand logo "ifolor" is present throughout the ad. The ad ends with the ifolor logo and the slogan "Fotos fürs Leben".