A close-up of hands holding a lit diya during Diwali, with warm bokeh lights.

The video opens with a close-up of hands holding a lit diya (oil lamp) during Diwali, with bokeh lights in the background. The scene transitions to a bright yellow background with Diwali decorations like lanterns and fireworks. Text appears, promoting IFB appliances, specifically refrigerators. The ad showcases a silver IFB refrigerator, then a rose gold one. Finally, it displays offers like 'No Cost EMI up to 12 Months', 'Instant Discount up to ₹3500', and 'Exchange and Save up to ₹1500'. The ad concludes with a 'Happy Diwali' message and a list of accepted bank cards.