The initial close-up of the pill with the brand name "Ibuflash" is the hook.

The ad opens with a close-up of a dark oval pill with the word "Ibuflash" on it, against a light gray background. The pill then moves out of focus as a box of "Ibuflash Migran" medication appears. The box is dark green with yellow and white text. A graphic of a human head with a glowing brain is visible on the box. The pill is shown again next to the box. The ad then displays a headline and the box and pill remain on screen. The final shot is the same as the previous one.