The initial Hublot logo and the transition to a dark, atmospheric locker room.

The ad opens with the Hublot logo on a black screen. It transitions to a dark, empty locker room with a single figure sitting on a bench. The scene then shifts to a close-up of a man's face, holding a piece of glass. A football is shown suspended in the air against a cloudy sky. The video then shows a close-up of a watch mechanism, followed by a man in a suit holding a football. The scene changes to a football field, then a close-up of an eye scanning. The football is shown again, this time with water droplets. The ad concludes with a man screaming, a football in smoke, and the Hublot logo on a black screen.