The contrast between the historical garden party and modern cars.
The ad opens with a lavish garden party scene reminiscent of the 18th century, complete with people in elaborate costumes and wigs, tents, and a fountain. This is juxtaposed with modern elements like cars driving through the grounds. The scene transitions to a darker, more chaotic setting with people in similar costumes seemingly in distress or panic, some crawling. The ad then shows modern cars driving through the estate, intercut with shots of people in period dress reacting with surprise and excitement. The climax features a red car crashing through a gate, scattering people and cakes, followed by shots of people in the car looking exhilarated. The ad concludes with text overlays and shots of the new Citroën ë-C3.
Citroën — New ë-C3: The Revolution Has Begun
- Brand
- Citroen UK
- Landing page
- Domain
- howardsgroup.co.uk
- Language
- EN
- Countries
- GB
















