A man shaving his head with a close-up shot.

The ad features a montage of diverse men applying skincare products and cologne. It opens with a man shaving his head, followed by shots of men applying eye patches, smiling, and spraying cologne on themselves. The editing is quick, showcasing various individuals in different settings, often close-ups of their faces and product application. The final sequence shows multiple men in a grid format, all engaging with Horace products.