A dark blue owl character wearing a graduation cap appears on a vibrant red background.

The ad opens with a dark blue owl character wearing a graduation cap against a red background. It then transitions to a scene with the same owl character looking tired, with a thought bubble showing a question mark, against a light blue and grey background. Text appears on screen. The ad then shows a user interface of a social media management platform with various analytics and features. A red owl character is animated to fly across the screen. The final scene shows the Hootsuite logo and a call to action button.