The colorful "black friday deals" text and the appearance of animated characters.

The ad opens with a dark background and the HollandsNieuwe logo. A hexagonal shape with the words "black friday deals" appears in the center, with each word having different colored letters. A small, animated character with big eyes and a red mouth appears on the left and moves towards the center. The hexagonal shape blurs and zooms out. Then, an iPhone 15 is shown with a purple, furry monster character next to it. A white hexagon displays "€120 toestel korting". The scene changes to show a large pink SIM card icon with "20.000 MB" on it, and another white hexagon showing "€4,50 /mnd". The furry monster character is still present. The text "+ gratis onbeperkt bellen en sms'en" appears on a yellow banner. The ad ends with the "black friday deals" hexagon reappearing briefly.