The animated text '¡Comenzó!' and the large stylized 'BLACK' with a Santa hat.

The video opens with a dark blue background and animated text and graphics. The text 'BLACK FRIDAY' and 'YA COMENZÓ' scrolls across the top. A circular logo with 'EMPRESA OFICIAL' is on the left. A pop-up window displays '¡Comenzó!' and the word 'BLACK' in large, stylized letters with a Santa hat on the 'A'. Two speech bubbles appear: one with a Christmas tree emoji and another with a surprised face emoji. The scene transitions to show various products like a laptop, a smartphone, and a tablet, each in a white speech bubble. More products are shown: a sneaker, a mattress, and a scooter. Finally, a perfume bottle, another sneaker, and a dress are displayed. The video ends with a white screen showing icons and the text 'De todo para todos' and 'hites.com'.