The large, bold price of "99" for 1000 Mbit internet grabs attention.

The ad opens with a shot of a modern office space with two men. The first man is standing in a doorway, looking surprised. The second man, wearing a Hiper t-shirt, is holding a drill and a measuring tape. The scene then shifts to focus on the man holding a large trophy, which he raises triumphantly. The background shows trophies on a shelf. The pacing is quick, with cuts between the two men and the trophy.