A raw hamburger patty being placed on a hot griddle.

The video shows a close-up of a raw hamburger patty being placed on a griddle. It then shows the patty being pressed down with a piece of parchment paper and a pan lid, followed by seasoning and flipping. Slices of cheese are added and melt over the patty. The burger is then assembled with bacon and onion rings, and finally the top bun is placed on. The scene shifts to a sink where a pan is being washed, highlighting its easy cleanup. The video ends with the HexClad logo and a 'Shop Now' button.