The E.Leclerc supermarket sign and the passing delivery bike.

The ad opens with a wide shot of a supermarket entrance (E. Leclerc) with a delivery van parked outside. A person on a three-wheeled electric cargo bike, wearing a blue jacket, drives past. The camera then zooms in on the bike's cargo box, which has the HelloFresh logo and a slogan. The scene shifts to show people interacting outside, including a delivery person handing over bags. The final scenes show the delivery person riding the bike down a street and then close-ups of the HelloFresh logo and text.