The prominent display of the Haverty's logo.

The ad opens with a shot of the Haverty's logo on a wall, then shows two people, a woman and a man, entering a store. They walk through a showroom with furniture and mattresses. The woman touches a mattress, and the man takes notes. They then lie down on a mattress to test it. The woman appears to be enjoying the mattress, while the man looks uncomfortable. The ad ends with them sleeping soundly in a bed.