The initial display of the "SALE ENDS SOON UP TO 50% OFF" with the product being presented.

The video shows a woman trying on a pair of wide-leg denim pants. It starts with the pants being held up, then the woman puts them on, showing the fit from different angles. Close-ups highlight features like the elastic waistband, pockets, stretchy fabric, and wide leg style. The ad also emphasizes a 'butt lift effect'. The pacing is quick, with multiple shots showcasing the product's features and fit.