The initial close-up of the elegant gold lipstick tube with a honeycomb pattern.

The ad opens with a close-up of a gold lipstick tube with a honeycomb pattern, then transitions to a single lipstick tube with the Guerlain logo. It then shows close-ups of red flowers with water droplets, followed by liquid red and gold product swirling around a lipstick tube. The ad then features close-ups of lips being applied with lipstick, and faces of models with bold lipstick. The final sequence shows several lipstick tubes and the Guerlain logo forming in red sand.