The large, bold "JUST NU 20%" graphic immediately grabs attention.

The ad opens with a yellow background and shows three bags of pet food. On the left is a green bag of Royal Canin S MINI Adult. In the middle is a white bag of Royal Canin Regular Sterilised cat food. On the right is a blue bag of Doggy Professional Extra dog food. To the right of the bags, a red speech bubble graphic says 'JUST NU 20% Hund- och kattmat'. The text 'GRANNGÅRDEN' is in the top left corner. The ad ends with a dark red screen displaying the word 'GRANNGÅRDEN' in white text.