The split screen showing a man and a map of Maine, with the text 'Graham Platner' and 'Blue Hill' appearing.

The ad opens with a split screen: on the left, a man named Graham Platner is shown, and on the right, a map of Maine. The map zooms in to show Blue Hill. The screen then transitions to show Graham Platner in different settings, including a room with patterned wallpaper and a lamp, and a black and white image of the US Capitol building. Interspersed are shots of money (US hundred-dollar bills) and a red sign that says "CLOSED KEEP OUT." The pacing is quick, with rapid cuts between scenes. The ad ends with Graham Platner speaking directly to the camera.