A close-up of a puppy's face with the text 'MAN'S BEST FRIEND'.

The ad opens with a dog walking on pavement at night, then transitions to close-ups of a puppy and a dog being petted. It shows a dog with its owner on a couch, a dog being held by a person at sunset, and a dog in a dark room. The ad features the IFC and Shudder logos, followed by scenes of a dog in a dark hallway, a man screaming, a person sitting in a foggy forest, a chain, and a dog looking directly at the camera. The final scenes show a vintage TV displaying static and then credits, with the text 'IN THEATERS FRIDAY'. The pacing is varied, with quick cuts and slower, more emotional moments.