GitLab YouTube Ads: Top Video Campaigns and Spend

#2525 YouTube advertiser by spendSaaSUnited StatesVerify on Google Ads Transparency Center

GitLab operates a DevSecOps platform enabling software teams to manage code hosting, continuous integration, and security scanning across the development lifecycle. Its YouTube advertising spans 21 markets and 17 video ads with 14.0M views. The campaigns highlight themes around switching platforms, connecting development workflows, and incorporating AI into the software lifecycle.

Est. total spend
$69.9K – $699K
All-time, estimated range
Ads indexed
17
Total views
14.0M
Markets
21
Countries the ads ran in

Most-viewed GitLab YouTube ads

Top 17 by views · list updated

GitLab — GitLab — AI for the entire software lifecycle (YouTube video ad)0:15

GitLab

GitLab — AI for the entire software lifecycle

3.2M views
GitLab — GitLab — The Alternative to a Ruined GitHub (YouTube video ad)0:15

GitLab

GitLab — The Alternative to a Ruined GitHub

2.7M views
GitLab — GitLab Orbit — Connects Code, Pipelines, Deployments, and More (YouTube video ad)0:15

GitLab

GitLab Orbit — Connects Code, Pipelines, Deployments, and More

1.6M views
GitLab — GitLab — Switch from GitHub (YouTube video ad)0:07

GitLab

GitLab — Switch from GitHub

1.3M views
GitLab — GitLab — You know what to do (YouTube video ad)0:15

GitLab

GitLab — You know what to do

1.3M views
GitLab — GitLab — The Switch (YouTube video ad)0:15

GitLab

GitLab — The Switch

1.2M views
GitLab — GitLab — Switch from GitHub (YouTube video ad)0:07

GitLab

GitLab — Switch from GitHub

726.2K views
GitLab — GitLab TRANSCEND: Context Changes Everything (YouTube video ad)0:15

GitLab

GitLab TRANSCEND: Context Changes Everything

594.7K views
GitLab — GitLab — Switch (YouTube video ad)0:07

GitLab

GitLab — Switch

432.3K views
GitLab — GitLab — Switch from GitHub (YouTube video ad)0:06

GitLab

GitLab — Switch from GitHub

192K views
GitLab — GitLab — Transcend: Context Changes Everything (YouTube video ad)0:15

GitLab

GitLab — Transcend: Context Changes Everything

88.6K views
GitLab — GitLab — Switch from GitHub (YouTube video ad)0:06

GitLab

GitLab — Switch from GitHub

83.3K views
GitLab — GitLab TRANSCEND: Context changes everything. (YouTube video ad)0:15

GitLab

GitLab TRANSCEND: Context changes everything.

79.3K views
GitLab — GitLab — Switch (YouTube video ad)0:06

GitLab

GitLab — Switch

67.5K views
GitLab — GitLab TRANSCEND — Context changes everything. (YouTube video ad)0:15

GitLab

GitLab TRANSCEND — Context changes everything.

39.8K views
GitLab — GitLab TRANSCEND — Context Changes Everything (YouTube video ad)0:15

GitLab

GitLab TRANSCEND — Context Changes Everything

39.1K views
GitLab — GitLab — Transcend (YouTube video ad)0:15

GitLab

GitLab — Transcend

30.1K views

About GitLab

GitLab provides a DevSecOps platform that enables software teams to manage the complete development lifecycle, including code hosting, continuous integration, and security scanning. Founded in 2011, the company operates as a remote-first organization headquartered in San Francisco, California. Its open-core solution serves individual developers, enterprise IT teams, and organizations globally.

Company
GitLab Inc.
Category
DevSecOps software platform
Headquarters
United States
Advertises in
21 countries

GitLab YouTube ads — FAQ

GitLab is a DevSecOps software platform headquartered in the United States. Founded in 2011, GitLab Inc. provides an open-core solution that enables software teams to manage code hosting, continuous integration, security scanning, and the entire development lifecycle.
GitLab's YouTube ads highlight features such as artificial intelligence across the software development lifecycle, switching platforms, and tools like GitLab Orbit to connect code, pipelines, and deployments.
GitLab relies almost entirely on short, 15-second horizontal video spots, with a small portion created as vertical videos.
GitLab advertises entirely in English in its YouTube ad campaigns.
AdSee has indexed 17 YouTube ads from GitLab, with 14.0M views in total, shown in 21 countries.
GitLab's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Canada, Australia and France. In total they were shown in 21 countries.
AdSee estimates GitLab's YouTube ad spend at $69.9K – $699K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by GitLab.
The most-viewed GitLab ad in the AdSee library is “GitLab — AI for the entire software lifecycle”, with 3.3M views on YouTube.
GitLab's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12514272529914789889?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.