The initial display of cosmetic products and the prominent 'IKI -40%' discount.

The video opens with an orange gradient background and the text 'Kosmetika' and a logo. It then transitions to show several cosmetic products from the brand 'ŽIEDĖ' arranged on a surface. A purple banner displays 'IKI -40%' and the text 'ŽIEDĖ'. The scene changes to show two products from 'ATEROLIP®' with a '1+1' offer banner. The video concludes with the 'Gintarinė vaistinė' logo and the tagline 'Mums gera jumis rūpintis'. The pacing is quick, with smooth transitions between product displays.