A professional golfer in action on a sunny golf course.

The ad opens with a professional golfer, Brian Gay, swinging a club on a golf course. Text introduces him as a 'GentleCure Patient, 5x PGA Tour Winner, Paid Spokesperson'. The scene shifts to his wife, Kimberly, talking about noticing a spot on his lip. They are shown sitting together, then Brian is seen walking on the golf course with a caddy. He is then shown in a sand trap, then speaking to the camera. Kimberly is shown in a kitchen, then watching TV. The ad transitions to graphics explaining GentleCure, showing a target with a cell, and text asking 'Affected by Skin Cancer?'. It then shows Brian receiving treatment with a machine, with text indicating '99% CURE RATE', 'NO CUTTING', 'NO SURGICAL SCARRING', and 'NO DOWN TIME'. The ad concludes with Brian on the golf course again, with GentleCure branding and a website address.