A young boy with bright red hair fishing in a serene river.

The ad opens with a young boy with red hair fishing in a river. He is wearing waders and a life vest. Another person, a man with a beard and a baseball cap, is shown briefly. Then, an older man with a hat and glasses is shown teaching the boy how to fish. The scene shifts to a wider shot of the river with three people fishing. The ad then shows a panoramic view of Gatlinburg, Tennessee, with the Space Needle visible in the distance. The final shot is a logo for Gatlinburg, Tennessee, with the tagline 'The Mountains Are Calling'.